Client Centered

Hello, I am the CEO and owner of Definitive Insurance Solutions, LLC. In truth our history goes back many, many years before this agency was established. My family started in the insurance business in the year 1890 when the Agricultural Mutual Fire Company of Lancaster County asked my great grandfather John W. G. Hershey if he would be the companies administrator. My great grandfather was a minister and a school teacher in Lititz PA. He lived on Main Street across the street from where the post office is today. He agreed to take on this new venture and started taking care of what was to become the Lititz Mutual Insurance Company. In those early days he ran the office from his home office and shortly after taking on this new venture he realized that this was a bigger job than he wanted so he asked Henry Gibbel to join him and a partnership called Hershey and Gibbel was created.

I was the 4th generation of Hershey's to work at Hershey & Gibbel. I went to the company immediately following College during the summer of 1988, my 

starting position was that of a commercial insurance underwriter. I actually was underwriting on behalf of Michigan Mutual/Amerisure which was a company that used Hershey and Gibbel to run their Pennsylvania operations. During my time with Hershey and Gibbel I also held the positions of Marketing Representative and Brokerage division Manager. I later spent a year working with the Equitable selling financial services and then returned to the Property and Casualty insurance business but on the agency side of the business. I worked for just over a year as an employee at Martin Insurance in Millersville before going to Hornafius Insurance Agency in Elizabethtown in 1995 where I became a 50% owner about 3 years later.

During my time at Hornafius Insurance I was the primary marketing force that helped guide the agency to become 8 times the size it was in late 1995. I felt that I needed to be in control of my own destiny to create a truly unique insurance agency where people are happy and friendly but at the same time being able to respond to our client needs with speed and agility. An agency full of experienced professionals yet on the cutting edge of technology and evolutionary products.

My staff and I look forward to exceeding your expectations. Give us a call today!


Joseph E Hershey, CPCU, CIC

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